As you know, logo is one of the most important elements of a brand’s visual identity; In other words, it is almost impossible to imagine a prominent brand without a logo! So, now that the logo is so important and influential, it is necessary to get familiar with its design styles and see what kind of business each style is suitable for. Stay with us in the rest of this article:
1- Monogram
In this style, we use letters related to the brand name with a special appearance, which can be the initials of the brand name or its abbreviated form.
Although businesses that are at the beginning of their activity need to keep their name in the minds of the audience, but you should know that the more letters in the logo, or the more complex it is, the less scalable it is! That is, if you want to use it in very small dimensions, it usually cannot be read or recognized at first glance; For this reason, since this style is suitable for most businesses, my advice to these loved ones is to use the popular monogram style.
2- Wordmark
This style is like a monogram; with the difference that instead of the letters related to the brand, we use the full name of the brand with a special appearance.
If you are determined to use this style for your logo, I suggest you to use a minimal style (which I will mention below) so that you can use one of the two styles of your logo according to the environment. For example, put the minimal logo in the profile of your virtual pages and use the minimal logo along with wordmarkfor the watermark. Of course, as I said, this is just a suggestion!
3- Pictogram and Abstract
If your logo is a clear and comprehensible image of something (such as a fruit, animal, etc), a pictogram style is used in its design, and if the image related to the logo is not clear, at least at first glance, so the desired logo is a abstract logo.
This style, like item number one, has many fans, and if it is professionally designed, it is very attractive, and it can be said that almost any business can use this design style for its logo.
4- Minimal
In this style, the smallest element is used to express the desired concept, which can be a letter of the alphabet or even a natural/abstract image that is designed as briefly and specifically as possible. The minimal style is one of the most popular logo design styles, although sometimes it may be a bit complicated to understand.
5- Emblem
If the logos designed with the styles I mentioned are placed inside a geometric shape, it means that this logo is designed in the style of an emblem. Generally it can be used for any business. Of course, don’t forget to check carefully beforehand!
6- Mascot
If you intend to attribute a special character or personality to your brand, you can use this design style. This character can be a human or an animal or anything else.
In the end, I hope that by reading this article, you have become familiar with the different styles of logo design, and if a logo has not yet been designed for you, choose it consciously. If you have any questions, I will answer them.